Kodak’s new Charmera Keychain Digital Camera, inspired by 1980s toy cameras, has sold out on their website and is only available for pre-order. Weighing 30 grams and measuring 2.2 inches, the camera is marketed as a fashionable accessory with vintage filters. It is sold in blind box packaging with options to buy single cameras or the whole set.

Despite Kodak’s financial struggles, the Charmera’s success suggests a demand for vintage aesthetics among Gen Z consumers. Kodak’s second-quarter earnings report showed a net loss of $26 million, raising doubts about the company’s future operations. Shares are down over 9% year to date, but the camera’s popularity may signal a new market opportunity.

The Charmera camera taps into Gen Z’s nostalgia for retro technology and film-style photography, aligning with the Global Wellness Institute’s trend of “analog wellness.” The selling strategy mirrors that of Pop Mart in Beijing, known for their blind box sales of collectible toys like Labubus. The camera’s success may indicate a shift in consumer preferences towards nostalgic, retro products.

Read more at CNBC: Kodak launches vintage-style toy camera with strong sales