Many advisory firms are experiencing stagnant organic growth, but AI lead-generation tools offer a potential solution. Over half of firms grew less than 5% by adding new clients in 2023, while some achieved double-digit expansion, as reported by The Ensemble Practice and BlackRock. AI tools create tailored marketing content and identify leads using third-party data.

AI tools like lead-scoring models can evaluate prospects and show advisors the most likely clients. Companies using lead scoring have seen a 77% increase in lead-generation return on investment. AI can help firms locate prospects within target categories, like one advisor who used AI to target new residents in Jackson Hole, Wyoming, with an 80% response rate.

AI-driven lead generation is gaining traction, with 97% of advisors believing AI can organically grow their business by over 20%. 87% are willing to use more AI tools and learn new processes if there is a clear benefit. AI can also help firms determine effective marketing strategies to replicate across diverse advisor bases.

AI tools can ingest behavioral and intent data to narrow the search effort to interested prospects. This data includes who visits a firm’s website or engages with its content. By utilizing data and inputs effectively, AI tools can enhance lead generation efforts for advisory firms.

Read more at finance.yahoo.com: Can AI Lead Generation Ignite Organic Growth for Advisors?