The Federal Trade Commission is investigating Google and Amazon over potential misleading advertising practices related to pricing and disclosures in their search advertising systems, with a focus on reserve pricing and hidden cost increases. Amazon is already facing multiple regulatory challenges, including lawsuits over Prime subscriptions and monopolistic control of online marketplaces. The investigations could reshape digital ad market rules and transparency standards, potentially affecting advertiser trust and platform practices. Google’s case is running parallel to a DOJ antitrust trial, reflecting growing regulatory scrutiny on Big Tech’s control over the global ad market.

Read more at Quiver Quantitative: FTC Targets Google (GOOGL) and Amazon (AMZN) in New Ad Pricing Investigation