Life360 Inc. partners with AccuWeather to provide real-time severe weather alerts to its users. The feature sends notifications to entire Life360 Circles when members are in affected areas. The integration aims to keep families informed and connected during weather events like floods, tornadoes, and hurricanes, inspired by the challenges faced after Hurricane Katrina.

The partnership is the latest addition to Life360’s advertising platform, connecting 88 million monthly active users with relevant brands. By utilizing AccuWeather’s data, Life360 can target ads during weather events and offer timely promotions from brands selling emergency supplies or repair services. Life360 is a technology platform for locating people, pets, and things globally.

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Read more at Yahoo Finance: Life360, AccuWeather Partner to Provide Real-Time Severe Weather Alerts to Its Users