Target is expanding next-day delivery to 22 new cities this year, reaching 54% of the U.S. population. They plan to add 20 more cities by next year. Target offers same-day delivery to over 80% of the U.S. population through Shipt, acquired in 2017.

Amazon expanded same day delivery sites by over 60% in 2024 for Amazon Prime members, serving 140 metro areas. Walmart delivered 7.1 billion units via same-day or next-day delivery in the last year. Target is revamping its approach to faster delivery using a market-based approach and leveraging stores and fulfillment centers.

Target is using a new shipping strategy in Chicago, concentrating demand into specific stores to increase speed and lower delivery costs. Next-day delivery will be available in 30 to 40 more markets. Target is shifting to a market-based approach for quicker deliveries amidst operational challenges and leadership changes.

Read more at Yahoo Finance: Target steps up next-day parcel delivery as discounter tries to narrow gap with rivals