Cracker Barrel Old Country Store is focusing on enhancing guest experiences after facing backlash over a rebrand. The company reported mixed fiscal fourth-quarter earnings, causing the stock to drop 10% in after-hours trading. The CEO expressed optimism for the future and outlined plans to innovate in the kitchen and improve the guest experience. Despite lower expected revenue for 2026, Cracker Barrel is aiming for a positive trajectory. The company faced criticism for a recent logo rebrand, prompting a reversal to the original branding. President Donald Trump even weighed in, urging the company to return to its roots. Cracker Barrel is now focusing on embracing its nostalgia and listening to customer feedback through new initiatives like “Front Porch Feedback.” The company has also suspended all restaurant remodels in response to recent events. Shares of Cracker Barrel rose after reverting to the original branding, recovering most of its losses. CEO Julie Masino emphasized the importance of Cracker Barrel as a symbol of America’s front porch.

Read more at CNBC: Cracker Barrel Q4 2025 earnings