From Dow Jones & Company:

Stanley water bottles have gone from everyday insulated drink holders to fashion-conscious, in-demand items that can sell for over $200 on the resale market. The brand’s annual sales have soared from $73 million in 2019 to a projected $750 million in 2023, according to CNBC. Consumer behavior and psychology experts attribute the strong demand for the pricey bottles to a form of tribalism and fear of missing out. Some critics question the price tag and question whether the containers are worth the hefty investment. Despite the controversy, many fans stand in line for hours to get their hands on limited-edition bottles.



Read more: Opinion: A $45 Stanley water bottle is everything that’s wrong with America right now