Cracker Barrel faces investor and executive backlash, including a “Fire the CEO” billboard in Nashville. Steak ‘n Shake CEO Biglari, a major shareholder, pushes to remove Cracker Barrel CEO Masino, citing failed leadership and reduced food quality. Cracker Barrel confirms Biglari is behind the provocative billboard.

Despite revenue growth, Cracker Barrel’s logo change controversy leads to customer traffic decline. The company expects a further 7-8% drop if trends persist. President Trump and public outcry prompt Cracker Barrel to revert to its original “Old Timer” logo. Masino expresses gratitude for guest feedback and emphasizes enhancing guest experience.

Read more at Yahoo Finance: Steak ‘n Shake exec targets Cracker Barrel with ‘Fire the CEO’ billboard: ‘We are responsible’