Meta is in talks with Google Cloud to potentially use its Gemini models to enhance its ad business. The discussions are in early stages and may not lead to an agreement. Meta employees are considering refining Google’s AI models to boost ad targeting capabilities, highlighting challenges with their own AI technology. Both Meta and Google compete in online advertising, with investments in AI driving growth in core ad businesses. Meta had also explored partnerships with OpenAI to enhance AI features in its apps.

Read more at Yahoo Finance: Meta in talks to use Google’s Gemini to improve ad business, the Information reports