The market is hitting new all-time highs, driven by growth stocks while low-beta stocks see a dip. Colgate-Palmolive, a Dividend King, offers stability and passive income as a refuge for investors. With 12% annual returns since 1990, Colgate boasts category-leading brands and a 33% return on invested capital. The company’s high ROIC and 2.5% dividend yield make it an attractive investment at today’s prices. Colgate’s ability to innovate and grow its FCF suggests long-term stability and potential for future dividend increases. For investors seeking steady returns, Colgate-Palmolive is a compelling opportunity.

Read more at Yahoo Finance: 1 Magnificent S&P 500 Dividend King Down 26% to Buy Right Now