GameStop (GME) shares rise as stores distribute exclusive Pokémon codes, driving foot traffic and engagement. Stock up nearly 20% since September. GameStop’s focus on collectibles and trading cards pays off, now 23% of net sales. Partnership with PSA for trading authentication and adoption of Bitcoin show commitment to growth. Pokémon event boosts shares, following Niantic division acquisition. Caution advised as valuation appears stretched, forward P/E ratio high at 35x. Analysts warn of massive downside potential, with consensus rating at “Moderate Sell” and mean target of $13.50, signaling over 45% downside from current levels.

Read more at Yahoo Finance: As GameStop Stock Pops on Pokemon Boost, Should You Buy, Sell, or Hold GME?