Coach has opened coffee shops to attract Gen Z shoppers. The new shops offer Tabby purse-shaped sweets, coffee, and more. The company plans to open 12-15 coffee shops annually worldwide. The coffee shops aim to enhance the customer experience and drive more frequent store visits.

Coach has seen sales growth and stock gains, attracting 4.6 million new customers in the past fiscal year, with 70% being Gen Z and millennials. It has blurred the lines between its retail channels and increased full-price merchandise at outlet stores. Coach aims to become a $10 billion brand.

Read more at CNBC: Coach coffee shops build on success with Gen Z