From NBCUniversal:

A top executive at Meta Platforms believes the new era of artificial intelligence is a monumental moment for the tech industry, likening it to a seismic shift. Nicola Mendelsohn, head of global business group at Meta, highlights the potential for AI to do good while urging awareness of its dangers. Last year saw Meta’s major pivot toward artificial intelligence, with the company playing a significant role in the field.

Reflecting on 2024, Mendelsohn emphasized the importance of the new AI era and its impact on society. Her extensive experience in advertising and leadership at Meta give her a unique perspective on the shifts within the company and the industry. Meta’s banner year in 2023 saw shares climbing, thanks to CEO Mark Zuckerberg’s cost-cutting strategies and focus on profitable business lines.

With Meta’s growing emphasis on artificial intelligence and the metaverse, Mendelsohn sees the company as a leader and pioneer in these fields. The company’s LLaMA large language model and Quest 3 headsets contribute to its central role in AI and the metaverse. Investors have praised Meta’s open-source approach to AI, making it a standout in the eyes of techies and Wall Street alike.



Read more: AI era is a ‘seismic moment’ we’ve not seen in a decade: Meta exec