Analysts are bullish on Apple Inc (NASDAQ:AAPL) as AI investments continue to grow, shifting the market focus back to iPhones. Despite Apple’s lack of AI progress, the latest model launch has reignited consumer interest in durable phones with better battery life, signaling a shift in the company’s narrative.

Apple faces challenges as the iPhone upgrade cycle reaches 35 months in the US, with 63% of users keeping their phones for over two years. The company must cap prices to compete in markets like China, where rivals like Samsung and Xiaomi launch advanced features, putting pressure on Apple in Asia.

Macquarie Core Equity Fund underperformed in Q2 2025 due to Apple Inc. (NASDAQ:AAPL) declining and failing to grow at historical rates. The fund’s underweighting of Apple contributed to relative performance, highlighting the company’s struggle to maintain growth amidst product maturation.

Read more at Yahoo Finance: AI ‘Still a Problem’ But Company Has ‘Shifted the Story’