eBay is enhancing its consumer-to-consumer (C2C) platform by acquiring Tise, a social marketplace from Norway. This move aims to attract Gen Z and Millennial shoppers who value sustainability and social engagement in their shopping experience. eBay seeks to compete with Amazon, Shopify, and Etsy by integrating Tise’s community-driven features.

The Tise acquisition is a strategic move for eBay to boost growth through C2C and social commerce. By incorporating Tise’s engagement-oriented tools, eBay aims to increase user stickiness and transaction frequency. This acquisition positions eBay between Amazon’s scale, Shopify’s social focus, and Etsy’s community niche, offering a unique proposition in the resale market.

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Read more at Nasdaq: Is eBay Set to Reignite Growth by Expanding Into Social Commerce?