The Coca-Cola Company introduces Powerade Power Water, a new functional water range expanding beyond sports drinks. The electrolyte-enhanced, sugar-free drink comes in four flavors like mountain berry blast and watermelon. With 50% more electrolytes than Gatorade, it aims to set a new standard for functional water. Available regionally now, nationwide next year.

Powerade Power Water is the first product innovation from Powerade in over five years, launched by Coca-Cola Co. under Bodyarmor Sports Nutrition. The electrolyte-enhanced, sugar-free drink boasts 50% more electrolytes than Gatorade. VP of Innovation describes it as a game-changer in the enhanced water category. Marketed through social media, retail activations, and partnerships next year.

Coca-Cola Co. expands Powerade brand with Powerade Power Water, a functional water range with electrolytes and zero sugar. The new product is available now in select stores regionally with plans to go nationwide and online next year. The launch aims to drive market share and sales within the sports hydration category.

Read more at Yahoo Finance: Coca-Cola takes Powerade into functional waters