OpenAI has acquired Roi, an AI-powered personal finance app, with only the CEO making the jump. The four-person Roi team will wind down operations on October 15. Roi’s technology may transfer to OpenAI, aligning with their focus on personalization in AI products. Founded in 2022, Roi raised $3.6 million in funding and aimed to make investing accessible to all. The acquisition fits OpenAI’s strategy of creating adaptive, personal AI companions for users. OpenAI’s consumer efforts include Pulse, Sora app, and Instant Checkout. The deal signals OpenAI’s move towards building end-user apps and generating revenue.

Read more at Yahoo Finance: With its latest acqui-hire, OpenAI is doubling down on personalized consumer AI