Online holiday spending in the U.S. is projected to increase by 5.3% to $253.4 billion, driven by consumers seeking discounts and utilizing AI chatbots, according to an Adobe Analytics report. While growth is slower compared to last year, it remains significant despite economic uncertainty. Mobile devices are expected to dominate online shopping.

Holiday spending is anticipated to peak during Cyber Week, accounting for $43.7 billion of overall online spending. Discounts are expected to be similar to last year, with mobile devices driving the majority of online shopping. Generative AI-powered chat services are expected to see a 520% increase in traffic year over year, particularly leading up to Thanksgiving.

Read more at CNBC: Online holiday spending growth Adobe report