From Dow Jones & Company:

Fruit Stripe gum, beloved for 50 years, has been discontinued. Retro candy brands like Regal Crown, Reed’s, and Creme Savers are making a comeback, showing annual sales in the eight figures and with 20-40% annual growth. The demand for nostalgic candy has grown due to nostalgia and comfort during the pandemic. However, reviving old candy brands comes with challenges and high costs, as some consumers are unforgiving when it comes to their taste. Fruit Stripe could make a return, but the company behind it is yet to decide.

Iconic Candy is bringing back the 1990s gum brand Bubble Jug.

The candy market in the U.S. is worth $42.6 billion and expected to grow to $54.3 billion by 2027. Sales have been boosted by rising nostalgic demand during the COVID-19 pandemic. However, reviving old brands comes with its own set of challenges, like acquiring trademarks and getting the recipe right. Fruit Stripe might return, but the decision is up to its parent company Ferrara.



Read more: Big money in old-school candy — one company sees annual sales of $10 million