Keystone Financial Planning acquired 87,055 shares of Diageo in a trade estimated at $8.31 million, representing 2.4% of reportable assets under management as of Q3 2025. Post-trade, Keystone holds 87,055 shares of Diageo, dropping it out of the top five U.S.-listed equity positions.

The new stake in Diageo by Keystone Financial Planning, Inc. was disclosed in an SEC filing on October 7, 2025, with 87,055 shares acquired at an estimated $8.31 million. This adds to the fund’s total reported U.S. equity positions, now totaling 46 as of September 30, 2025.

Diageo’s stock price as of October 7, 2025, was $95.90, down 29.6% over the past year. The company has underperformed the S&P 500 by 46.0 percentage points during the same period. With a revenue of $20.25 billion and a net income of $2.35 billion, Diageo offers a wide range of alcoholic beverages under well-known brands.

While Diageo faces challenges such as tariffs and slowing alcohol demand, it holds a diverse brand portfolio. The company’s long-term performance hinges on industry trends and leadership decisions amid these challenges. Investors will be monitoring how Diageo navigates these difficulties for potential future growth.

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Read more at Nasdaq: Keystone Financial Planning Loads Up On Diageo (DEO) With 87,000 Shares in Q3 2025