Hertz is embracing digital car buying trends by allowing online purchases, partnering with Amazon Autos, and expanding Rent2Buy in over 100 cities. Financials show progress, but analysts remain cautious, rating HTZ as a consensus “Moderate Sell.” Stock price optimism may not align with underlying risks, urging caution and real execution for sustained profit.

Read more at Yahoo Finance: Hertz Is Doubling Down on E-Commerce. Does That Make HTZ Stock a Buy Now?