The NBA returns to China with games in Macao, marking a major milestone in rebuilding the relationship with its second-largest market. After a six-year hiatus due to political controversy, the Phoenix Suns and Brooklyn Nets face off in the Venetian Arena. The NBA aims for future growth in China as U.S. TV viewership declines. Tickets for the Macao games were selling for over $3,000, showing high demand. The league also announced a renewed partnership with Alibaba, aiming to engage fans in China through AI and cloud computing. The NBA has a massive following in China, with 425 million social media followers, more than the entire U.S. population. The league has been investing in infrastructure in China, with flagship stores and partner retail locations across the country. The NBA has been hosting community events and building spaces for children and families in China since 2004. The league has also been working with East Goes Global, a marketing firm, to tap into the Chinese market and engage with fans. The Macao games are part of a multi-year deal, with executives already planning for next year.

Read more at CNBC: NBA Macao games kickstart renewed growth in China