Steak ‘n Shake faced backlash from Bitcoiners for considering accepting Ether payments, leading to a poll suspension. The fast-food chain recently started accepting Bitcoin and saw a 15% rise in same-store sales in Q3, partly due to Bitcoin supporters. Bitcoiners criticized the idea of expanding beyond Bitcoin, affecting Steak ‘n Shake’s reputation.

Vitalik Buterin praised Steak ‘n Shake’s decision to stick with Bitcoin after facing backlash for considering Ether payments. Buterin suggested that businesses adopting crypto should focus on their tribe instead of appealing to everyone. Steak ‘n Shake also announced the launch of the “Bitcoin Steakburger” on Oct. 16 to celebrate its adoption of Bitcoin.

Read more at Coin Telegraph: Steak ‘N Shake U-Turns on ETH Payment Idea