Coinbase is set to launch an American Express credit card in the U.S. this fall, catering to bitcoin enthusiasts with design and rewards tied to the cryptocurrency’s origins. The card features data from Bitcoin’s Genesis Block, highlighting the digital currency’s founding moment and philosophy of financial sovereignty and resistance to traditional banking systems.

The inclusion of hexadecimal data on the card references Bitcoin’s history, with a message from a 2009 Times newspaper headline criticizing the traditional financial system. The card’s name, Coinbase, links to Bitcoin’s creation process through “coinbase transactions”, emphasizing decentralization and new money creation without central authority.

The Coinbase One Amex card will offer up to 4% cashback in bitcoin to subscribers of Coinbase One, rewarding based on assets held on the platform. Cardholders can repay with linked bank accounts or crypto, enjoy no foreign transaction fees, and access American Express perks. Taxes may apply if rewards are sold.

While other crypto rewards cards exist, Coinbase’s approach positions its card as a symbolic connection to Bitcoin’s ethos, contrasting with Gemini’s focus on convenience for earning crypto rewards. Coinbase aims to attract users aligned with Bitcoin’s story and values, emphasizing ideology and identity over cashback percentages for a unique offering.

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