From Fortune:

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One of YouTube’s biggest stars, MrBeast, made his surprise debut on Chinese video service Bilibili Inc., gaining more than 3 million views and 270,000 likes for a 90-second collage of his most viral content. Chinese viewers are excited about the YouTuber’s launch in China, and Donaldson plans to launch accounts on other Chinese media platforms in the coming months.

MrBeast chose Bilibili for his Chinese debut because it shares many similarities with YouTube. He posted his first video on Elon Musk’s X last week, branching out and experimenting with different services. His team plans to collaborate with Bilibili’s resident Chinese creators in the future.

Donaldson is popular in China, where YouTube, Facebook, and Instagram are banned or closed off. His Chinese fans started an account for him on Bilibili last year, and his team has since taken over the account to post new content.



Read more: MrBeast debuts on China’s Bilbili after experiment with Elon Musk’s X