Athletic brands face a digital challenge as customers experience online gaps. Catchpoint’s data reveals smaller brands outperform Nike and Adidas on digital experience. Downtime costs Adidas $225 million annually and Nike $200 million-plus. Brands with Digital Experience Scores below 66 are considered “challenged.” Speed is key for customer engagement and sales success.

Saucony’s parent reports strong financials, while Hoka’s growth drives Deckers Brands’ success. Skechers transitions to a private company. Nike acknowledges digital improvement areas. Catchpoint’s benchmark report highlights the importance of site speed and reliability for market success. Disruption favors agile challengers over stumbling giants.

Monitoring locations across the globe assess digital experience. Only three brands meet customer expectations for page loading times. Speed is the ultimate competitive advantage in capturing customer engagement. Catchpoint emphasizes the importance of site performance in a fast-paced market.

Nike’s first-quarter results exceed expectations, focusing on key priorities. Saucony’s sales rise, with international revenue growing. Hoka’s strong performance boosts Deckers Brands. Skechers goes private after a $9 billion acquisition. Stay updated with WWD’s newsletter and social media platforms for the latest news.

Read more at Yahoo Finance: How Does Their Digital Experience Measure Up?