DirecTV faces challenges as consumers shift to streaming, with 83% using platforms like Netflix. MoffettNathanson reports 1.03 million cable and 495,000 satellite TV subscriber losses in Q2 2024. DirecTV reduces satellite services to focus on streaming. Gemini devices now offer multi-channel viewing and AI-generated screensavers. Glance AI partnership adds personalized content and shopping features by early 2026.

However, introducing AI-generated ads may concern customers. A recent survey shows only 37% are comfortable with AI in marketing, citing concerns like deceptive content and job loss. DirecTV faces backlash for raising prices, leading to threats from customers to leave. Monthly plan prices increased by $9-$11 for satellite TV and $1-$5 for streaming add-ons.

As AI evolves, marketers must address consumer perceptions. DirecTV’s move to introduce AI-generated ads may raise concerns. Customers are already unhappy with recent price hikes, threatening to leave. It’s crucial for companies to understand and address consumer hesitations about AI in marketing to avoid backlash and maintain customer loyalty.

Read more at Yahoo Finance: DirecTV plans controversial change for customers amid struggles