House of Doge, the commercial arm of Dogecoin Foundation, acquires majority stake in Italian football team US Triestina Calcio 1918 to merge digital assets with traditional sports. Plans include introducing crypto integrations to enhance fan experience and support club financially. Potential for increased Dogecoin exposure with millions of viewers watching Serie A matches.

US Triestina Calcio 1918, a historic Italian football club, faces relegation risks due to poor performance in Serie C. The club, founded in 1918, has struggled since its last top-tier appearance in 1958. House of Doge’s capital injection aims to boost the club’s operations and prevent further decline down the football pyramid.

House of Doge works to expand Dogecoin’s utility and demand by partnering with various entities, including a US hospitality payments platform inKind. Previous ventures into professional sports include a partnership with INDYCAR SERIES driver Devlin DeFrancesco. Plans for Nasdaq listing and recruitment of top execs signal growth in Dogecoin adoption and integration.

Read more at CoinTelegraph: House of Doge Buys Italian Football Club