Warner Bros. Discovery is considering selling itself after rejecting a takeover offer from Paramount Skydance. The company has received interest from multiple parties and plans to split into two separate entities. Shares of Warner Bros Discovery rose 8% following the news of potential offers.

Comcast and Netflix have shown interest in acquiring Warner Bros Discovery. The company’s strategic review aims to unlock full asset value. Warner Bros. plans to separate into two companies by mid-2026, one focusing on global TV networks and the other on streaming and studios.

CEO David Zaslav believes HBO Max will reach 150 million homes by next year, calling the streaming service undervalued. Warner Bros. emphasizes quality across productions, hinting at potential price increases. Paramount’s previous bid of around $20 per share for Warner Bros Discovery sparked market interest.

If Paramount’s bid is accepted, it would mark a significant moment as Warner Bros previously tried to acquire Paramount. The company’s strategic initiatives aim to position itself as a leader in the evolving media landscape. Warner Bros Discovery continues to make strides toward success amidst industry changes.

Read more at Yahoo Finance: Warner Bros Discovery puts itself up for sale after Paramount bid