Luxury stocks have shown a recent rebound, but over the last two years, performance has been largely negative. Investors are eager for updates on Chinese consumer spending, US sales, and new marketing strategies from key players like LVMH, Pandora, and Gucci owner Kering. European luxury stocks have underperformed the benchmark by 15%.

Third-quarter earnings for Europe’s luxury stocks will be closely watched for signs of recovery in the sector, which has been in a downturn for years. While recent figures may be positive, they may not be enough to reverse the negative trend. High market expectations post-pandemic have not been met, leading to stock underperformance.

Investors are focusing on Chinese consumer spending, as the market has not yet returned to pre-pandemic levels. Encouraging signs include international travel spending picking up and economic stimulus from the People’s Bank of China. Sales figures inside China and luxury spending by Chinese travelers will be key indicators of demand in the region.

Weak demand for luxury goods in the US may be impacted by tariffs on European imports. Despite this, analysts see positive elements like a strong stock market and tax cuts boosting consumer spending on luxury goods. Luxury companies are now aiming to make their products more affordable and appealing to a wider range of consumers, especially the younger generation.

LVMH remains a top investment choice in the luxury goods sector, with a wide economic moat and trading at a discount to fair value. The company’s fashion and leather goods division saw growth in sales in mainland China. Kering, on the other hand, is expected to report a decline in sales, particularly for its Gucci brand. Analysts are not optimistic about the upcoming third-quarter results. Luxury stocks have seen a recent rebound, but long-term performance remains negative. Investors are focused on Chinese consumer spending, US sales, and new marketing strategies. LVMH, Pandora, and Gucci owner Kering are top stocks to watch in the European luxury sector.

Pandora reported a 4.49% revenue growth in the second quarter, with operating profit down 3.74%. Investors are curious about how the company will address rising silver prices and pricing policies. The appointment of a new CEO successor and stock price decline of 36% this year also raise questions about Pandora’s future strategy.

Read more at Morningstar UK

Luxury stocks show recent improvement, but overall performance is still negative. Investors seek updates on Chinese spending, US sales, and new marketing plans. LVMH, Pandora, and Kering are key stocks to monitor in the European luxury sector. (Morningstar UK): What to Watch in 3Q Luxury Earnings