Netflix is teaming up with Hasbro and Mattel to bring “KPop Demon Hunters” toys to stores. The animated film has amassed over 325 million views worldwide, making it Netflix’s most popular movie. Due to its success, Netflix will re-release it in theaters twice. Mattel will produce dolls and accessories, while Hasbro will focus on plush and games. Pre-orders are now available for merchandise, with products hitting shelves in spring 2026.

Read more at CNBC: Netflix ‘KPop Demon Hunters’ toy deals struck with Hasbro, Mattel