The AI-Enhanced Influencer Sentiment Tracker Market is set to soar, with a value of USD 1.45 billion in 2024, projected to reach USD 6.31 billion by 2032 at a CAGR of 20.34%. This growth is driven by the need for real-time sentiment analytics and automation of marketing tactics worldwide.
In the U.S., the market for AI-Enhanced Influencer Sentiment Trackers is rapidly expanding, with a value of USD 0.39 billion in 2024 expected to reach USD 1.67 billion by 2032 at a CAGR of 20.10%. Early adoption of AI in marketing and a mature influencer ecosystem are key drivers of this growth.
Key players in the market include Brandwatch, Sprinklr, Meltwater, and Hootsuite, among others. The software segment leads the market, accounting for 63.50% of revenue in 2024, with services expected to grow at a CAGR of 20.64% between 2025 and 2032.
The Brand Monitoring application segment dominated in 2024, while the Customer Insights segment is projected to grow the fastest at a CAGR of 22.61% during 2025-2032. Cloud-Based deployment mode leads in revenue share, while the On-Premises segment is expected to grow at a CAGR of 20.65% during 2025-2032.
North America holds the largest revenue share in the global market, with Asia Pacific exhibiting the highest growth rate at a CAGR of 21.50% for the period 2024-2032. Recent developments include enhanced AI features by Brandwatch and Meltwater to improve sentiment analysis capabilities.
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Read more at GlobeNewswire: AI-Enhanced Influencer Sentiment Tracker Market to Hit USD
