From Time Magazine:

American Airlines has added two Super Bowl flights, inspired by Taylor Swift and Travis Kelce’s relationship. The flight numbers, AA 1989 and AA 87, reference Swift’s “1989” album and Kelce’s jersey number. Fans are joining the excitement over the flights, saying that American Airlines is a genius for its marketing strategy. The fans even pointed out the reference, saying it wasn’t accidental. American Airlines marketing team continued responding to comments with lyrics by Swift. This is in line with the peak in viewing figures, following Swift’s engagement with the Kansas City Chiefs. The move is also hoped to target the large following of Taylor Swift, particularly the Swifties. It continues to drive gains for organizations and businesses after a viral post from a Swift fan. The performance and craftmanship displayed also targets a new audience, the loyal fans of the celebrities. Revenue soared to over $1 billion during the 34-year-old Eras Tour as the first-ever to cross the line. Federal Reserve Bank also observed an exceptional economic impact as hotels and local businesses observed an increase during the concert periods. Forbes and Wall Street have both recognized Taylor Swift’s impact, including predicting her to be worth an estimated $1.1 billion. Analysts have even gone as far as using her song titles for their research note. The Federal Reserve Bank of Philadelphia even recognized the positive impact of the concert on the local economy in its Beige Book analysis.



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