Brooks Running CEO Dan Sheridan announced a 2-3% price increase in 2026 due to tariffs affecting cost of goods, but aims to avoid punishing consumers. Parent company Berkshire Hathaway saw little change in shares after robust Q3 earnings, up 5% year to date. Despite nine consecutive quarters of growth, tariffs may test Brooks’ momentum. The brand’s focus on quality and global expansion, particularly in Europe and Asia, may help offset potential impact on consumer demand. With a leading market share in US performance running footwear, Brooks hopes to maintain its position despite potential price increases affecting consumer behavior.

Read more at Yahoo Finance: Brooks Running laces up for prices hikes in 2026