Netflix announced a ten-for-one stock split to make shares more affordable for retail investors. The split will issue nine additional shares for each held on Nov 10, with trading starting on a split-adjusted basis on Nov 17. The streaming giant’s market cap is $461.44 billion, with shares up over 360% in three years.

Netflix’s third stock split since 2002 aims to attract small investors without changing institutional interest. Shares rose 3% in extended trading to $1,123.49, outpacing Walt Disney and Comcast. Netflix’s P/E ratio is 45.96, higher than Disney’s 17.54 and Comcast’s 6.89, making it a valuable investment.

Read more at Yahoo Finance: Netflix announces ten-for-one stock split, shares rise