Netflix announced a 10-for-1 stock split, giving shareholders nine additional shares for every one they own as of November 10. The new, lower-priced shares will begin trading on November 17. This move aims to make the shares more accessible, as Netflix’s stock price was above $1,000.

The stock split doesn’t change Netflix’s valuation or fundamentals. It simply divides existing shares into smaller pieces, leaving investors with the same total value but with more numbers of shares. Netflix is having a strong year, with shares trading over 40% higher than at the start of the year.

Netflix’s stock split is not a new strategy for the company. This would be the third time they have done it, following splits in 2004 and 2015. Other companies like Amazon and Nvidia have also employed stock splits in the past to make their shares more accessible to retail investors.

Read more at Yahoo Finance: Netflix just pulled out the oldest trick in the book to juice its stock