Mark Zuckerberg Says Threads Exploded Too Soon, But Now It’s ‘On Track To Be A Major Success’

From Nasdaq, Inc.:

During Meta Platforms Inc.’s Q4 2023 earnings call, CEO Mark Zuckerberg expressed confidence in the future success of Threads, despite its early popularity reportedly waning gradually. Threads currently has more active users than it did at its peak during launch, suggesting its potential for significant success. The company encourages multiple teams to experiment with new technologies until they find the right fit.

Zuckerberg also addressed the ongoing development of Meta AI, AI Studio, Business AIs, and the Ray-Ban Meta smart glasses. These products are close to a broader rollout, anticipated in the upcoming months. He concluded by expressing enthusiasm about the company’s commitment to developing AI and the metaverse, two critical components of Meta’s long-term vision.

Meta’s Threads app previously hit the milestone of 100 million users in the first five days of its launch, making it the fastest-growing consumer application in history. Despite experiencing a decline in active users, Threads has seen a resurgence in popularity, which aligns with Zuckerberg’s expectation for the platform’s success. He previously expressed optimism about Threads during Meta’s third-quarter earnings call.

Overall, Meta Platforms Inc. has shown a consistent commitment to innovation and experimentation, with the aim of developing products that align with the company’s long-term vision. Zuckerberg’s confidence in the success of Threads and the ongoing development of Meta AI and smart glasses reinforces the company’s dedication to driving future social experiences.



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