Scrub Daddy success story: from rejection to Shark Tank
From Fortune:
Aaron Krause, creator of the Scrub Daddy, had his product rejected by two major companies before finding massive success. He left 3M in 2008 to start his own business. The idea for the Scrub Daddy was inspired by his wife asking him to clean their moldy lawn furniture in 2011. After its initial rejection, Krause’s product has become a massive success, generating millions in sales and planning for a global expansion,aren Krause, creator of the Scrub Daddy, had his product rejected by two major companies before finding massive success. He left 3M in 2008 to start his own business. The idea for the Scrub Daddy was inspired by his wife asking him to clean their moldy lawn furniture in 2011. After its initial rejection, Krause’s product has become a massive success, generating millions in sales and planning for a global expansion.
Throughout his life, Krause has shown a strong entrepreneurial spirit. After starting his own business in high school, he decided to start his own car-washing business despite his parents’ initial disapproval. This led to his first major product, a buffing pad for polishing cars.
Despite the initial hesitation from his coworkers at 3M, Krause’s persistent efforts led to the success of the Scrub Daddy. His invention quickly gained popularity and eventually landed a deal on Shark Tank, resulting in over a million dollars in sales within 24 hours of the episode airing.
The Scrub Daddy’s success has led to the expansion of Krause’s empire, with numerous new products being developed and introduced. A partnership with Unilever has also allowed the company to enter international markets, with plans for further expansion to Europe in the near future.
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