ButcherBox’s founder reveals how he built a $500 million meat subscription empire built on free bacon
From Fortune:
…advantage of the meat and started to sell it to my friends. They enjoyed it and wanted more and more. I also wanted to socialize and take pictures of myself with people in restaurants. They loved it too. So, I decided to make this my business and call for a CEO of Omaha Steaks. And then, Kickstarter worked for me. Lots of people believed in the idea and I got the money I needed. The rest is history. Then in 2015, I had to close this company. I had to make a huge decision because of everything that was happening. So I was thinking, “What can I do next?” And I thought about ButcherBox. And today we’re at $500 million in sales and $375 million in profit.
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