The NWSL forms a star-studded advisory board, including Eli Manning, Magic Johnson, and Alex Morgan, to focus on marketing, branding, and fan growth. League’s value reaches nearly $2 billion with 14 clubs in 2025. Despite growth, 5% decline in game attendance prompts league to seek next steps for growth.
Advisory board members will collaborate on league campaigns, offer career advice to players, and serve as connectors for brand partnerships and investor interest. Alex Morgan expresses pride in shaping the next chapter for women’s soccer, emphasizing the importance of the sport as a movement. Advisory Board aims to inspire communities and empower women on and off the field.

Read more at CNBC: NWSL creates star-studded advisory board to guide league’s growth