Bestselling author and NYU professor Scott Galloway admits he can’t cancel his streaming services, joking he’d be dead if forced. Deloitte reports the average U.S. household pays for four services, spending $69/month. Disney+, Hulu, Apple TV+, Netflix, and Peacock have all raised prices. Galloway believes Netflix could thrive in a recession due to loyal subscribers and pricing power.

Galloway explains why the market values subscription-based businesses like Netflix. Recurring revenue offers stability and predictability, leading to higher stock valuations. Companies are now focused on profitability after initially offering low prices. Galloway warns recurring payments can quietly drain consumers, encouraging review of subscriptions and financial commitments to maintain flexibility and avoid financial strain.

Read more at Yahoo Finance: Americans Spend Nearly $1,000 A Year On Streaming, Says Scott Galloway. He Thinks Netflix Could Benefit If A Recession Hits