Netflix announced a 10-for-1 stock split after shares rose above $1,000 for the first time in February. Shareholders will receive nine additional shares for every share held on Nov. 10, with trading on a split-adjusted basis starting Nov. 17. Morningstar analyst Matthew Dolgin believes the split will make the stock more attractive to individual investors by bringing the price down to around $110.

Stock splits like Netflix’s are done to increase liquidity and make shares more affordable for individual investors. While the number of outstanding shares increases, the overall value of the stock remains the same.

The split won’t change Netflix’s fundamentals, with its fair value estimate shifting to $77 per share from $770. Dolgin believes the stock could see a short-term boost post-split due to increased accessibility for retail buyers, but the long-term outlook remains uncertain.

After a quiet year for stock splits, Netflix becomes the second major company to announce a split in the fourth quarter of 2025. ServiceNow also announced a five-for-one split, following high-profile splits in 2024 by companies like Broadcom, Nvidia, Walmart, and Chipotle.

Read more at Morningstar: What Does Netflix’s Stock Split Mean for Investors?