China’s middle class is captivated by Labubu and embracing Chinese arts through Laopu Gold. The brand’s cultural designs involve traditional techniques, making production more expensive and time-consuming. Top-selling styles range from 14,535 to 118,500 renminbi. Laopu Gold’s success in China reflects a trend towards traditional Chinese jewelry and the emergence of the Chinese Old Money style.

Customers like Chenchen Wang and Chen Baiyang have become loyal fans of Laopu Gold, praising its craftsmanship and investment potential. Influencers and industry leaders are closely watching the brand’s rise, with notable figures like Bernard Arnault and Jean-Christophe Babin showing interest. Despite competition from Western luxury brands, Laopu Gold’s unique offerings rooted in Chinese culture are gaining popularity.

HSBC predicts Laopu Gold’s potential to compete with top luxury brands like Tiffany and Richemont. The brand’s success is attributed to soaring gold prices, craftsmanship, cultural storytelling, and disciplined expansion. Laopu’s growth trajectory indicates a promising future, with forecasts suggesting significant net profit and revenue growth in 2025. Western peers like Richemont view Laopu Gold as a positive addition to the luxury market.

Research papers and industry reports highlight Laopu Gold as a unique player in the luxury market, appealing to discerning Chinese consumers. As consumers shift towards investment-grade brands, Laopu’s focus on high-end products and superior service sets it apart. The brand’s strategy of providing value for money while maintaining high prices distinguishes it in the competitive landscape.

Read more at Yahoo Finance: China’s Rich and Famous Can’t Get Enough of Laopu Gold, Here’s Why