Opinion: Snap’s excuses don’t add up as Meta and Google continue to thrive
From Dow Jones & Company:
Snap Inc. reported a disappointing revenue miss for the fourth quarter and a wide Ebitda loss in the first quarter outlook, leading to a 32.4% plunge in share price. Analysts are concerned about Snap’s slower growth compared to other internet ad-dependent companies, and the negative impact of the conflict in the Middle East on revenue growth. The forecast for the first quarter implies an 11-15% year-over-year growth rate, while Meta Platforms expects 20.63-29.37% growth in the same timeframe. Snap aims to improve its direct-response ad business as it competes in a more challenging ad environment against bigger rivals Meta and Alphabet.
Read more: Opinion: Snap’s excuses don’t add up as Meta and Google continue to thrive