Under Armour Inc.’s second quarter results showed a net loss of $18.8 million on revenue of $1.33 billion, but analysts are optimistic. The decision to part ways with Stephen Curry aligns with a restructuring plan to focus on the UA brand and could save the company $45-50 million in savings.

Curry and Under Armour will end their partnership in 2026, with the basketball star’s brand generating between $75-100 million in revenue. Despite Curry’s impact on footwear sales, analysts believe the separation won’t significantly impact Under Armour’s profit and loss statement.

Under Armour’s total basketball business accounts for 2% of total revenue, around $100-120 million. Analysts note that Curry’s sub-brand has declined by at least 50% from its peak, raising questions about its profitability. Restructuring initiatives, including parting ways with Curry, aim to refocus the company’s core strengths.

Analysts see the separation from Curry as a positive move for Under Armour, aligning with founder Kevin Plank’s return to basics. Suggestions for the company include reducing factory/outlet footprint, decreasing product flow to off-price channels, and streamlining footwear offerings. The focus is on reengaging with core customers and improving brand equity. Under Armour’s partnership with Stephen Curry was deemed successful in boosting the shoe business, though not reaching its full potential. The final shoe, Curry 13, is set to release in February 2026, with additional colors and apparel collaborations until October 2026. The brand also unveiled the UA Halo Collection and a regenerative sneaker collaboration, emphasizing eco-friendly production. Sharon Lokedi placed second at the 2025 New York City Marathon wearing Under Armour’s Velociti Elite 3 shoes tailored to her specifications.

Read more at Yahoo Finance: With Steph Curry Sales Off Peak, Under Armour Separation Makes Sense, Market Watchers Say