Panera Bread is making changes to win back customers after a decline in sales and traffic. The chain plans to reinvest in the business and undo cost-cutting measures. CEO Paul Carbone’s strategy, named “Panera RISE,” includes refreshing the menu, focusing on value, improving service, and building new restaurants.

To improve the quality of its food, Panera is reversing previous cost-cutting measures, such as using a mix of romaine and iceberg lettuce in salads. The chain will also start slicing cherry tomatoes and avocados, adding more ingredients to salads, and introducing new menu items like “fresca” and “energy refresher” drinks.

To balance value offerings, Panera will implement a barbell menu strategy with options for both low- and high-price items. The chain also plans to invest more in labor, upgrade self-order kiosks, and renovate dining rooms to enhance the customer experience. These changes aim to increase profitability and drive future restaurant growth.

Read more at CNBC: Panera Bread unveils turnaround plan with bigger portions, more staff