From Nasdaq:

– X and BetMGM have officially partnered, making BetMGM the official live odds sports betting partner of X. This is a “first-of-a-kind partnership” between a social media brand and a sports betting company, providing direct access to sports betting odds on the platform.

– The partnership kicks off with odds for professional football contests ahead of Super Bowl LVIII, with future odds for college sports and other professional sports to be added in the coming weeks. This partnership could help BetMGM gain new customer sign-ups and increase engagement among sports fans on Twitter.

– BetMGM often ranks third or fourth in online sports betting market share, trailing behind industry leaders DraftKings and FanDuel. The partnership with X could be a potential win-win, increasing engagement among sports fans on Twitter and helping to increase sign-ups for BetMGM in the highly competitive sports betting sector.



Read more: Musk’s X Social Media Platform Signs Exclusive Partnership With BetMGM: ‘Sports Never Sleep On X’