MapUp debuted FuelGuru, a prescriptive fuel-routing platform, at FreightWaves’ F3 Festival with a live demo showcasing its impact on fuel costs. The platform dynamically identifies optimal fueling locations and prices in real time, generating significant savings per trip. FuelGuru’s algorithm factors in various variables to provide cost-effective fueling plans.

Traditional fuel optimization tools often miss the “true cost” of fueling decisions, focusing solely on price per gallon. FuelGuru’s dynamic optimization engine integrates live price feeds, routing intelligence, and vehicle-level fuel data to offer driver-specific recommendations in real time. The system seamlessly integrates with a carrier’s TMS and telematics stack, making it easy to use and implement.

FirstFleet, a carrier embracing technology, adopted FuelGuru due to its ability to not only identify savings opportunities but also operationalize them for drivers. The platform provides driver-facing guidance, updating fuel recommendations mid-route based on live conditions. This adaptability has minimized fuel-behavior variance across FirstFleet’s drivers.

MapUp’s live demo of FuelGuru at F3 received positive feedback, with attendees showing interest in integrating the platform into their operations. The demonstration highlighted how AI-driven optimization can enhance procurement and sustainability efforts, shifting the conversation from miles per gallon to where and when fuel is purchased.

FuelGuru’s success at F3 demonstrated the industry’s readiness for transformation in fuel decision-making. It aims to empower fleets of all sizes to make data-driven fuel decisions instantly, ultimately driving profitability and efficiency in the freight industry. MapUp’s suite of products revolutionizes toll and fuel management through GPS and AI-powered intelligence, delivering measurable savings and compliance benefits.

Read more at Yahoo Finance: FirstFleet’s live demo proves power of smarter fuel routing