EXCLUSIVE-Nvidia pursues $30 billion custom chip opportunity with new unit -sources

From Nasdaq:

Nvidia Creates Business Unit To Build Custom AI Chips
Nvidia is launching a new business unit dedicated to custom AI chips. The business unit will focus on creating bespoke chips for cloud computing and other purposes, including advanced AI processors. Nvidia is responding to the high demand for these chips and competition from other companies seeking alternatives to its products.

Nvidia Dominates High-End AI Chip Market
The California-based company controls approximately 80% of the high-end AI chip market. As a result, its stock value has increased by 40% this year to $1.73 trillion. Major companies like Microsoft, Google, and Meta Platforms have been relying on Nvidia’s chips for their AI work.

Nvidia Explores Custom AI Chip Development With Major Customers
Nvidia is working on helping its customers develop custom AI chips, tailored for their specific needs. The company has been discussing custom chip proposals with technology giants such as Amazon, Meta, and Microsoft. Nvidia aims to play a role in the development of custom AI chips, benefiting from the growing demand for tailored technology.

Nvidia Aims to Capture Growing Market for Custom AI Chips
There is a high demand for custom AI chips. According to estimates from research firm 650 Group’s Alan Weckel, the data center custom chip market will grow to as much as $10 billion this year, and double that in 2025. The broader custom chip market is currently worth roughly $30 billion and accounts for approximately 5% of annual global chip sales.

Nvidia in Talks With Ericsson for Wireless Chip Inclusion
Nvidia is discussing a wireless chip that incorporates its GPU technology with telecom infrastructure builder Ericsson. The company plans to expand its custom chip development beyond AI, targeting the automotive and video game markets. Specifically, Nvidia is considering a custom chip design for a new version of Nintendo’s Switch console.



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