Mercedes-AMG Petronas F1 CEO Toto Wolff sells a portion of his team ownership to CrowdStrike CEO George Kurtz. Kurtz’s investment values the team at $6 billion. Kurtz acquires a 15% minority interest, partnering with Mercedes and INEOS. Kurtz becomes a technology advisor for Mercedes F1, focusing on data analytics and tech partnerships.

Kurtz, a competitive racer, brings expertise to Mercedes F1 as they aim to regain dominance in motorsport. The team has not won a constructors’ title since 2021. New regulations and engine overhaul in 2026 raise expectations for Mercedes. F1’s popularity in the US grows with Netflix’s Drive to Survive and Apple’s F1: The Movie.

Kurtz’s involvement in Mercedes F1 expands tech-driven initiatives. The team aims to leverage Kurtz’s expertise in data analytics and AI-led development. Mercedes seeks to capitalize on the growing popularity of F1 in the US market. The team looks to innovate and improve performance on the track with Kurtz’s guidance.

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